since 1976
since 1976
UMW Toyota Motor Sdn Bhd (UMWT) announced its new brand direction and commitment. The company said that the new direction is in response to the changing landscape surrounding its business and customers alike. The new brand direction will ensure that UMWT continue to advance with the new industry’s landscape and market demands.
“We understand that the needs of our customers are evolving and the behaviour of buying are also changing and we are prepared to response to those needs and behaviours,” said Mr. Ravindran K., President, UMWT.
The new “All About the Drive” is led by two brand promises which are to “excite the daily drives” of its customers and to deliver “prominence” through our product, services and association with the brand.
“We will provide high value-added and advanced products with advanced safety and connectivity features. We will also ensure the ownership experience of a Toyota will be worry-free and rewarding through high quality services and strong network,” said Mr. Ravindran K.
In sharing some of the upcoming activities under the new “All About the Drive” concept, the inaugural series of the Vios Challenge in Malaysia has proven to be very successful and has been confirmed this year, the second season will start in August 2018.
The races will be held at different venues and for the first time the race will be held in the East Coast at Stadium Sultan Mizan Zainal Abidin in Terengganu from August 2 – 4, 2018. The following rounds will be held on October 19 – 21 at MAEPS in Serdang, Selangor; February 22 – 24, 2019 at the Batu Kawan Stadium in Penang; and finally at the Sepang International Circuit on April 12 – 14, 2019.
Apart from the Sporting Class for semi-professionals and the Super Sporting Class for professional racers, the Promotional Class race will have celebrities taking part. Janna Nick, Diana Danielle, Shawn Lee and Syukri Yahaya who raced in Season 1 will take part again.
Challenging the four celebrities will be six new names and they are Aiman Tino, Khai Bahar, Nabila Razali, Wany Hasrita, Akim Ahmad, and Nabil Ahmad. As with the first group of celebrities, this new group will also be given training at the Vios Academy so they will be better prepared for the races.
Vios Challenge retain its sponsors as in the first season. They are Toyo Tyres, Denso, TRD Asia, Enkei, Moty’s, Drive M7 Energy Drinks, and Toyota Capital Services. While the Vios Challenge will be the highlight of the TGR Racing Festival weekends, there will also be many other activities for all the family.
As an extension to the TGR, UMWT will also be involved in the fast-growing sport of E-Sports that has over 14 million gamers in Malaysia alone
There will be a total of 3 race classes in the Vios Challenge Race. Two classes for drivers of different skill levels – the Sporting Class for semi-professionals and the Super Sporting Class for those who are racing professionals. This not only ensures closer racing but also helps to make it more encouraging for newer drivers as they will have an opportunity to also win races in their own class. Additionally, the Promotional Class will have celebrities taking part and proved very popular with the spectators.
Updates on the second season of the Vios Challenge can be found at the Toyota GAZOO Racing website (http://toyotagazooracingmalaysia.com.my) or on its social media pages at:
Facebook (https://www.facebook.com/tgrmy),
Instagram (https://www.instagram.com/toyotagazooracingmalaysia)
YouTube (https://www.youtube.com/c/TOYOTAGAZOORacingMalaysia).
